Design & Lifestyle Platform · 2026 Platforma za dizajn i životni stil · 2026

OWNed

Orchestrated Well-being, Narrative & Environmental Design

OWNed is a locally anchored, disciplined ecosystem combining space, body, food, agronomy, well-being and visibility into one consistent system of values. OWNed je lokalno usidreni, disciplinovani ekosistem koji objedinjuje prostor, telo, hranu, agronomiju, dobrobit i vidljivost u jedan konzistentan sistem vrednosti.

Explore platform Istraži platformu NEB application NEB prijava
FOOD AGRO SPACE BODY VIBE SEEN

Mission Misija
Locally anchored.
Disciplined.
Intentional.
Lokalno usidreno.
Disciplinovano.
Namerno.

OWNed is a platform built around a clear system of values: the spaces we live in, the bodies we move with, the food we consume and the communities we belong to all deserve the same level of attention and intent. OWNed je platforma izgrađena oko jasnog sistema vrednosti: prostori u kojima živimo, tela kojima se krećemo, hrana kojom se hranimo i zajednice kojima pripadamo zaslužuju isti nivo pažnje i namere.

Each OWNed program operates independently but shares the same ethos: controlled capacity, repeatable quality, long-term community value. Growth is the byproduct of resilience, not the goal. Svaki OWNed program funkcioniše samostalno ali deli isti etos: kontrolisani kapacitet, ponovljiv kvalitet, dugoročna vrednost za zajednicu. Rast je posledica otpornosti, a ne cilj.

The platform is designed to expand without operational overload. Multiple profit centers, minimal cost overlap, natural cross-pollination of members between programs. Platforma je projektovana da raste bez operativnog preopterećenja. Više profit centara, minimalno preklapanje troškova, prirodno ukrštanje članova između divizija.


Six programs Sest programa

Each program, independently and together Svaki program, samostalno i zajedno

SPACE
Architecture & Interiors Arhitektura i enterijeri
Spatial Planning, Architecture & Community Environments
  • Community Build, modular installations, spatial solutionsCommunity Build, modularne instalacije, prostorna rešenja
  • Branded living system conceptsKoncepti za brendovane životne sisteme
  • Interior and kitchen design, representation and consultingProjektovanje enterijera i kuhinja, zastupanje i konsalting
BODY
Movement & Physical Discipline Pokret i fizička disciplina
Balance, Optimization & Dynamic Yield
  • Small-group functional training programsMali grupni funkcionalni programi
  • Monthly cycles with controlled capacityMesečni ciklusi sa kontrolisanim kapacitetom
  • Performance, mobility and long-term healthPerformans, mobilnost i dugoročno zdravlje
FOOD
Nutrition & Craft Production Ishrana i zanatska produkcija
Fermentation, Origins & Organic Development
  • Fermentation, traditional recipes, spicesFermentacija, tradicionalni recepti, začini
  • Artisan sourdough bakeryZanatska pekara na kiselom kvascu
  • Brewery from local culturesPivara od lokalnih kultura
  • Membership and limited seriesMembership i limitirane serije
AGRO
Agronomy & Land Practice Agronomija i rad sa zemljom
Agronomy, Ground Restoration & Origins
  • Soil science, biochar and regenerative techniquesPedologija, biougalj i regenerativne tehnike
  • Terra Preta and long-cycle composting systemsTerra Preta i dugorocni kompostni sistemi
  • Banat agronomic knowledge and local varietiesBanatsko agronomsko znanje i lokalne sorte
  • Workshops, field formats and production input supplyRadionice, terenske forme i snabdevanje inputima
VIBE
Well-being Dobrobit
Vitality, Insight & Balance Expression
  • Community building and shared practiceIzgradnja zajednice i zajednička praksa
  • Psychology and personal developmentPsihologija i lični razvoj
  • Hobbies, music and danceHobiji, muzika i ples
SEEN
Marketing & Visibility Marketing i vidljivost
Balance Strategy, Exposure & Engagement Network
  • Brand positioning and communication layerBrand pozicioniranje i komunikacijski sloj
  • Content, storytelling, community reachSadržaj, pripovedanje, doseg zajednice
  • Demand generation for the OWNed ecosystemGenerisanje potražnje za OWNed ekosistem

How it works Kako funkcioniše

Clear roles, every time Jasne uloge, svaki put

OWNed definesdefiniše
WHAT
Vision, design intent and lifestyle directionVizija, dizajn intencija i pravac životnog stila
ForceWorks decidesodlučuje
HOW
Production method, systems and delivery approachMetoda produkcije, sistemi i pristup isporuci
The platforms arePlatforme su
INDEPENDENT
OWNed and ForceWorks operate independently or together, per projectOWNed i ForceWorks rade samostalno ili zajedno, projektno

European Program Evropski program

New European Bauhaus Nova evropska Bauhaus inicijativa

OWNed applies to the NEB program as a platform that delivers, at the local level, the values NEB defines at the European scale: beauty, sustainability and inclusion in the building of spaces, communities and ways of life. OWNed aplicira na NEB program kao platforma koja na lokalnom nivou ostvaruje vrednosti koje NEB definiše na evropskom nivou: lepota, održivost i uključivost u izgradnji prostora, zajednica i načina života.

BeautyLepota
Designed spaces and objects that respond to place and user, not market.Projektovani prostori i objekti koji odgovaraju mestu i korisniku, ne tržištu.
SustainabilityOdrživost
Local production, controlled growth, craft over industrial logic.Lokalna produkcija, kontrolisani rast, zanatstvo nasuprot industrijskoj logici.
InclusionUključivost
Community of owners as the originating demand point, Community Build programs.Zajednica vlasnika kao originalna tačka potražnje, Community Build programi.
Local anchoringLokalno ukorenjavanje
Serbia and the Western Balkans as the primary context, locally rooted by design.Srbija i zapadni Balkan kao primarni kontekst, lokalno usidreni po definiciji.
Apply to the NEB program Prijava na NEB program

Each OWNed program has direct contact with NEB principles: SPACE through architecture and interiors, FOOD through local production, AGRO through regenerative land practice, BODY through shared physical space, VIBE through culture and identity. Svaki OWNed program ima direktan dodir sa NEB principima: SPACE kroz arhitekturu i enterijere, FOOD kroz lokalnu produkciju, AGRO kroz regenerativnu praksu sa zemljom, BODY kroz zajednicki fizicki prostor, VIBE kroz kulturu i identitet.

Go to NEB portalNEB portal
Application submitted separately · owned.pfiuuu.com Prijava se podnosi posebno · owned.pfiuuu.com
Let's talk about collaboration. Razgovarajmo o saradnji.